Identity fraud week fails once again to spark media interest

Posted in 'Identity Theft' by Barry Stamp

18 November 2011

After analysing the impact of National Identity Fraud Prevention Week - which took place a few weeks ago - it is increasingly clear that this has proved yet again to be a bit of a damp squib, as the media sees little consumer interest in the topic generally.

Receiving comparatively little media coverage, identity fraud is relatively rare, but continues to grow, and despite a call in 2007 by an all party group of MPs for an identity theft tsar to combat the crime and raise its profile, nothing has actually been done since.

In our experience, most consumers are failing to take the matter as seriously as they should, until they become victims of the crime themselves, when it suddenly acquires an urgency, mostly through lack of planning, and failure to take the few simple steps it takes to reduce the chances of falling victim to identity fraud.

You can find out for FREE if your current lifestyle puts you at risk of falling victim by using our Free Identity Theft Check. This gives you an identity theft score, showing how much at risk you are, and plain speaking advice on what changes you need to make to reduce the risks, most of which cost nothing.

If you need more, our publication Identity Theft – Prevention and Victim Assistance – described by the Institute of Credit Management as “….invaluable to all of us who value our own identity” – is available here at the reduced price of just £4.99. Or, if you have a Kindle, you can download it in 60 seconds for less than £1 - just search for 'Identity Theft Prevention and Victim Assistance' in the bookstore.

The book will tell you how the Home Office figure of £1.7bn for losses due to identity theft is seriously over-hyped, but nevertheless that the extent of the crime is sufficient enough to sit up and take action, what level of support you can expect to get from the Police, and how you can really tighten up your personal privacy, including your PC security, all for free.