Barclaycard devise technology for tap-and-pay beer pump

Posted by Jasmin Stopford in Personal Finance on 22 December 2016 - Jasmin is a Credit Analyst at checkmyfile

Currently, tap-and-go or touch-and-go payments are largely used at coffee shops and fast food chains, but drinkers will soon be able to pull their own pint using a tap-and-pay beer pump.

During the Christmas party season, the average waiting time at the bar is 12 minutes per order and almost one in four bar-goers said they had considered not buying drinks because of the lengthy bar queues, according to research carried out by Barclaycard. 20% of those asked even left the pub that they were in in the hope of getting served quicker elsewhere.

The Pay@Pump technology allows customers to order and pour their own pint by simply tapping their contactless card or device on a pad at the base of the beer pump. With the first prototype already installed in a Central London Pub to test, it is hoped that queuing time will be reduced during the height of Christmas partying.

Contactless payments were only launched in 2007 and one in five card payments are now contactless, indicating that the new Pay@Pump technology will be easy to use as most are already comfortable with contactless methods.

Barclaycard’s contactless technology and electronics are integrated within the pump and allow the beer supply to be regulated and turned on on completion of successful payment.

If the prototype is a success, the pumps will be rolled out nationally next year with plans to be installed at large music festivals and concerts, as well as bars and pubs to help speed up service.

Tami Hargreaves of Barclaycard says, “I’m sure everyone has been stuck behind the person who orders the most complicated cocktail on the menu or a round of 10 drinks for their group of friends. When people told us that waiting time was one of their biggest annoyances, we wanted to help solve a common problem with a simple solution.”

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