Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your Credit Score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from Credit Reference Agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.

Cameo

Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some Credit Scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.

Censation

Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

House Prices

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Don't forget that average prices can vary depending on the mix of type of houses sold in any year.

Your Region Compared To The UK

When comparing prices, don't forget that the UK figure is calculated from hundreds of thousands of prices, so is much more reliable than the average price for your region, which is usually based on data from a small handful of house transactions.

Sales

RG45 6PB

Wealth & Credit Risk Indicators

Compare how the two geodemographic database providers Cameo and Censation describe properties and their residents in RG45 6PB. This information is based on the postcode classification, so may not be representative of the actual mix of properties in this postcode.

Cameo

Censation

Number of directors

Significantly above average

Not Provided

Income levels

Significantly above average

Excess Over £30K

Average age

Below average, Above average

45 - 54

Credit card ownership

High

Not Provided

Credit Risk

Very Low

Not Provided

Unemployment level/ employment status

Low

Many Part-time or Self Employed

Social group

Moneyed Suburbs

Business Leaders

Employment type

Not Provided

Many managers and senior officials

Typical employer

Not Provided

Many finance

Affluence

Not Provided

Wealthy

Holidays abroad

Significantly above average

Not Provided

Qualifications

Very High

Many Level 4

The derived wealth and credit risk will determine the type of junk mail and other advertising that residents receive.

Estimated Credit Score For Residents Of RG45 6PB

939

Out of 1000

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Find out for FREE how your own Credit Score compares to this estimated score, often used by marketing companies. The UK average postcode score is 750.

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Residents classified as social group AB

The 'social class' of a person tends to be based on occupation - each group can be defined as shown below.

Class

Definition

A

Typically includes professionals such as doctors, lawyers and dentists, chartered architects and engineers. Individuals with a large degree of responsibility such as senior executives and senior managers, higher grade civil servants and higher ranks of the armed services.

B

Made up of university lecturers, heads of local government departments, executive officers of the civil service, middle managers, qualified scientists, bank managers, police inspectors and senior ranks of the armed services.

C1

Typically comprising nurses, technicians, pharmacists, salesmen, publicans, clerical workers , clerical officers within the civil service, police sergeants and constables and senior non commissioned officers within the armed services.

C2

Comprises skilled manual workers who have served apprenticeships; foremen, manual workers with special qualifications such as long distance lorry drivers, security officers and other non commissioned officers within the armed services.

D

Includes semi-skilled and unskilled manual workers, including labourers and people serving apprenticeships; clerical assistants in the civil service, machine minders, farm labourers, laboratory assistants, postmen and all other members of the armed services.

E

Made up of Pensioners, casual workers, long term unemployed people, and others with relatively low or fixed levels of income.

Summary Information For RG45 6PB

Every 10 years the Office for National Statistics undertakes a Census of all households in the UK with residents required, by law, to respond. The results are then checked and collated before being made available to the public.

Office for National Statistics

Locality

Not Returned

Post Town

Not Returned

Ward

Wokingham Without

Local Authority

Wokingham

Parliamentary Constituency

Bracknell

Primary Care Trust

Berkshire West

Latitude

51.37307

Longitude

-0.802083

Output Area Classification

Ageing in suburbia

House Price History

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Average prices can vary depending on the mix of type of houses sold in any given year. Hover your mouse over the graph, or tap the plot points for more information.

Detached

Semi-Detached

Terraced

Flat-Maisonette

Other

How Do Prices In Your Region Compare?

Volumes Of House Sales In Wokingham

Property In RG45 6PB

Cameo

Censation

Housing type

Detached

Some Terraced

House size

7+ rooms

Not Provided

Tenure

Own Outright / Mortgage

Many owned mortgaged

Property value

Significantly above average

Over £480K

Identity Fraud In RG45 6PB

Using the minus symbol zoom out the map until you see nearby fraud hotspots appear. These are updated on a daily basis.

If you are concerned about your exposure to identity fraud, you can use our free Identity Fraud Risk Estimator tool advice on how to reduce the chances of falling victim to this rare but nasty crime.

The best way to check for evidence of Identity Fraud against you is to check your Credit Report for credit accounts you don't recognise, credit searches you don't expect and association to unexpected addresses.

Check Your Multi Agency Credit Report

FREE for 30 days, then £14.99 a month - cancel anytime

Crimes Reported Within A 1 Mile Radius Of RG45 6PB

Crimes Around RG45 6PB

Families in RG45 6PB

Cameo

Censation

Family composition

Average have children, Low couples, Low singles, High, families

Older families

Marital status

Not Provided

Many couples (married or re-married)

Students

Average

Not Provided

Religion

Not Provided

Many christian

Newspapers

Broadsheet / Middle Market

Some quality

Mail order response

Not Provided

Many Occasional

Hours of sport

171

Not Provided

Weekly internet

5-19hrs

Not Provided

Social media

Low

Not Provided

Smartphone

Slightly lower than average

Not Provided

Tablet

Significantly above average

Not Provided

Online shopping

Less than once a month

Not Provided

Online groceries

No

Not Provided

Online train

Yes

Not Provided

Online flights

Yes

Not Provided

Online holidays

Yes

Not Provided

Online fashion

No

Not Provided

Online books

Yes

Not Provided

Closest Services To RG45 6PB

  • Schools
    Our Lady's Preparatory School 0 metres
    Oaklands Junior School 342 metres
    Oaklands Infant School 342 metres
    Crowthorne Church Of England Primary School 586 metres
    Hatch Ride Primary School 801 metres
    Wellington College 0.64 miles
    Edgbarrow School 0.79 miles
    Saint Sebastian's Church Of England Aided Primary School 0.91 miles
    Wildmoor Heath School 1.04 miles
    Eagle House School 1.17 miles
  • Train Stations
    Crowthorne Rail Station 0.86 miles
    Sandhurst Rail Station 1.81 miles
    Blackwater Rail Station 3.07 miles
    Wokingham Rail Station 3.16 miles
    Bracknell Rail Station 3.52 miles
    Camberley Rail Station 3.56 miles
    Martins Heron Rail Station 4.1 miles
    Frimley Rail Station 4.85 miles
    Bagshot Rail Station 4.93 miles
    Winnersh Rail Station 5.1 miles
  • Airports
    Blackbushe Airport 3.92 miles
    Farnborough Airport 6.81 miles
    White Waltham Airfield 8.91 miles
    Fairoaks Airport 10.63 miles
    Raf Odiham 11.36 miles
    London Heathrow Airport 16.13 miles
    Lasham Airport 16.28 miles
    Wycombe Air Park 16.49 miles
  • Bus Stations
    Bracknell Bus Station 3.57 miles
    Kingsmead Bus Termini 6.07 miles
    The Borough 10.93 miles
    South Street 10.95 miles
    Woking Railway Station Southside 11.24 miles
    St Peters Hospital Terminus 11.9 miles
    Calcot Sainsbury's 12.13 miles
    Wellington St Bus Station 13.09 miles
    Coach Stop 14.32 miles
    Heathrow Terminal 4 16.42 miles
  • Hospitals
    Great Hollands 2.22 miles
    Wokingham Hospital 3.21 miles
    Frimley Park Hospital 4.52 miles
    Heatherwood Hospital 5.57 miles
    Fleet Community Hospital 6.24 miles
    Circlereading Hospital 8.45 miles
    Priory Hospital Woking 8.58 miles
    Royal Berkshire Hospital 8.65 miles
    Alpha Hospital Woking 8.86 miles
    The Berkshire Independent Hospital 9.42 miles
  • GP Practices
    The New Surgery 308 metres
    Heath Hill Surgery 725 metres
    The Sandhurst Group Practice 1.75 miles
    Ringmead Medical Practice 2.23 miles
    Great Hollands Practice 2.23 miles
    Finchampstead Practice 2.42 miles
    The Oakley Health Group 2.63 miles
    Camhs - Bracknell/M221001 2.64 miles
    Sandhurst Medical Centre 2.68 miles
    Westcall Ooh 2.88 miles

Data Sources

The information in this report has been compiled using a variety of Open Data and paid data sets. These Open data sets are released to the public and are provided under their own specific copyright the notices of which are detailed below.

  • Contains Ordnance Survey data © Crown copyright and database right 2018
  • Contains National Statistics data © Crown copyright and database right 2018
  • Data produced by Land Registry © Crown copyright 2018
  • Crime data provided by the Home Office through data.police.uk under the Open Government Licence
  • House Price data is provided by HM Land Registry © Crown copyright 2017

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