Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your Credit Score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from Credit Reference Agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.


Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some Credit Scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.


Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

House Prices

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Don't forget that average prices can vary depending on the mix of type of houses sold in any year.

Your Region Compared To The UK

When comparing prices, don't forget that the UK figure is calculated from hundreds of thousands of prices, so is much more reliable than the average price for your region, which is usually based on data from a small handful of house transactions.



Wealth & Credit Risk Indicators

Compare how the two geodemographic database providers Cameo and Censation describe properties and their residents in SR2 7QN. This information is based on the postcode classification, so may not be representative of the actual mix of properties in this postcode.



Number of directors

Below average

Not Provided

Income levels

Slightly higher than average

Excess Over £30K

Average age

Below average, Above average

25 - 34

Credit card ownership


Not Provided

Credit Risk

Very Low

Not Provided

Unemployment level/ employment status


Many Part-time or Self Employed

Social group

Gardening Time

Attentive partner

Employment type

Not Provided

Many process support staff

Typical employer

Not Provided

Many manufacturing, construction or retail


Not Provided


Holidays abroad

Above average

Not Provided



Many Level 4

The derived wealth and credit risk will determine the type of junk mail and other advertising that residents receive.

Estimated Credit Score For Residents Of SR2 7QN


Out of 1000

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Find out for FREE how your own Credit Score compares to this estimated score, often used by marketing companies. The UK average postcode score is 750.

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Residents classified as social group C1

The 'social class' of a person tends to be based on occupation - each group can be defined as shown below.




Typically includes professionals such as doctors, lawyers and dentists, chartered architects and engineers. Individuals with a large degree of responsibility such as senior executives and senior managers, higher grade civil servants and higher ranks of the armed services.


Made up of university lecturers, heads of local government departments, executive officers of the civil service, middle managers, qualified scientists, bank managers, police inspectors and senior ranks of the armed services.


Typically comprising nurses, technicians, pharmacists, salesmen, publicans, clerical workers , clerical officers within the civil service, police sergeants and constables and senior non commissioned officers within the armed services.


Comprises skilled manual workers who have served apprenticeships; foremen, manual workers with special qualifications such as long distance lorry drivers, security officers and other non commissioned officers within the armed services.


Includes semi-skilled and unskilled manual workers, including labourers and people serving apprenticeships; clerical assistants in the civil service, machine minders, farm labourers, laboratory assistants, postmen and all other members of the armed services.


Made up of Pensioners, casual workers, long term unemployed people, and others with relatively low or fixed levels of income.

Summary Information For SR2 7QN

Every 10 years the Office for National Statistics undertakes a Census of all households in the UK with residents required, by law, to respond. The results are then checked and collated before being made available to the public.

Office for National Statistics


Not Returned

Post Town

Not Returned


St Michael's

Local Authority


Parliamentary Constituency

Sunderland Central

Primary Care Trust

Sunderland Teaching





Output Area Classification

Older workers and retirement

House Price History

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Average prices can vary depending on the mix of type of houses sold in any given year. Hover your mouse over the graph, or tap the plot points for more information.






How Do Prices In Your Region Compare?

Volumes Of House Sales In Sunderland

Property In SR2 7QN



Housing type


Some Terraced

House size

5-7 rooms

Not Provided


Own Outright / Mortgage

Some owned mortgaged

Property value

Significantly below average

Over £215K and less than £300K

Identity Fraud In SR2 7QN

Using the minus symbol zoom out the map until you see nearby fraud hotspots appear. These are updated on a daily basis.

If you are concerned about your exposure to identity fraud, you can use our free Identity Fraud Risk Estimator tool advice on how to reduce the chances of falling victim to this rare but nasty crime.

The best way to check for evidence of Identity Fraud against you is to check your Credit Report for credit accounts you don't recognise, credit searches you don't expect and association to unexpected addresses.

Check Your Multi Agency Credit Report

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Crimes Reported Within A 1 Mile Radius Of SR2 7QN

Crimes Around SR2 7QN

Families in SR2 7QN



Family composition

Below Average have children, Low couples, Low singles, High, families

Older families

Marital status

Not Provided

Some cohabiting



Not Provided


Not Provided

Many christian


Middle Market / Tabloid

Some popular

Mail order response

Not Provided

Many Regular

Hours of sport


Not Provided

Weekly internet


Not Provided

Social media


Not Provided


Slightly lower than average

Not Provided



Not Provided

Online shopping

Less than once a month

Not Provided

Online groceries


Not Provided

Online train


Not Provided

Online flights


Not Provided

Online holidays


Not Provided

Online fashion


Not Provided

Online books


Not Provided

Closest Services To SR2 7QN

  • Schools
    St Mary's Roman Catholic Voluntary Aided Primary School 0 metres
    Barbara Priestman Academy 0 metres
    Richard Avenue Primary School 314 metres
    Thornhill School Business & Enterprise College 321 metres
    School Returners/Young Mums Provision 321 metres
    Argyle House School 523 metres
    Thornhill Park School 523 metres
    St Aidan's Catholic Academy 577 metres
    St Anthony's Girls' Catholic Academy 705 metres
    Barnes Junior School 0.52 miles
  • Train Stations
    Sunderland Rail Station 0.92 miles
    St Peters Rail Station 1.25 miles
    Seaburn Rail Station 2.42 miles
    East Boldon Rail Station 3.67 miles
    Seaham Rail Station 4.35 miles
    Brockley Whins Rail Station 5.15 miles
    Heworth Rail Station 7.43 miles
    Chester-Le-Street Rail Station 7.73 miles
    Manors Rail Station 9.85 miles
    Newcastle Rail Station 10.12 miles
  • Airports
    Newcastle Airport 15.29 miles
  • Bus Stations
    Park Lane Interchange 0.71 miles
    Washington Galleries Bus Stn 5.45 miles
    South Shields 7.28 miles
    South Burns Stand K 7.51 miles
    North Shields Town Centre P 8.22 miles
    Newcastle Coach Station 10.28 miles
    Whitley Bay Town Centre* 10.39 miles
    Whitley Bay Town Centre 10.43 miles
    Newcastle Airport Terminal 15.87 miles
    Interchange Stand 1 16.23 miles
  • Hospitals
    Sunderland Eye Infirmary 0.74 miles
    Sunderland Royal Hospital 0.8 miles
    Monkwearmouth Hospital 2.07 miles
    Hopewood Park 2.46 miles
    South Tyneside District Hospital 5.47 miles
    Primrose Hill Hospital 6.14 miles
    Elmville Unit At Monkton Hall 6.46 miles
    Spire Washington Hospital 6.55 miles
    Palmer Community Hospital 7.05 miles
    Chester Le Street Hospital 7.72 miles
  • GP Practices
    Chester Surgery 0.58 miles
    Wear Recovery 0.65 miles
    Park Lane Practice 0.66 miles
    Sunderland Community Paediatrics Team 0.8 miles
    Sunderland Integrated Msk Service 0.8 miles
    Millfield Medical Group 0.81 miles
    Wearside Medical Practice - Pallion 0.83 miles
    Pallion Family Practice 0.83 miles
    Hylton Medical Group 0.83 miles
    Community Dental Service 0.83 miles

Data Sources

The information in this report has been compiled using a variety of Open Data and paid data sets. These Open data sets are released to the public and are provided under their own specific copyright the notices of which are detailed below.

  • Contains Ordnance Survey data © Crown copyright and database right 2018
  • Contains National Statistics data © Crown copyright and database right 2018
  • Data produced by Land Registry © Crown copyright 2018
  • Crime data provided by the Home Office through under the Open Government Licence
  • House Price data is provided by HM Land Registry © Crown copyright 2017

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