Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your Credit Score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from Credit Reference Agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.

Cameo

Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some Credit Scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.

Censation

Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

House Prices

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Don't forget that average prices can vary depending on the mix of type of houses sold in any year.

Your Region Compared To The UK

When comparing prices, don't forget that the UK figure is calculated from hundreds of thousands of prices, so is much more reliable than the average price for your region, which is usually based on data from a small handful of house transactions.

Sales

W7 3HU

Wealth & Credit Risk Indicators

Compare how the two geodemographic database providers Cameo and Censation describe properties and their residents in W7 3HU. This information is based on the postcode classification, so may not be representative of the actual mix of properties in this postcode.

Cameo

Censation

Number of directors

Above average

Not Provided

Income levels

Above average

Many Over £30K

Average age

Above average, Below average

25 - 34

Credit card ownership

Above Average

Not Provided

Credit Risk

Low

Not Provided

Unemployment level/ employment status

Below Average

Many Part-time or Self Employed

Social group

Cash Conscious

Sporting Ambitions

Employment type

Not Provided

Many managers, senior officials, professionals, associate managers and technical support

Typical employer

Not Provided

Many finance, business services or social and personal services

Affluence

Not Provided

Prosperous

Holidays abroad

Above average

Not Provided

Qualifications

High

Many Level 4

The derived wealth and credit risk will determine the type of junk mail and other advertising that residents receive.

Estimated Credit Score For Residents Of W7 3HU

899

Out of 1000

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Find out for FREE how your own Credit Score compares to this estimated score, often used by marketing companies. The UK average postcode score is 750.

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Residents classified as social group AB

The 'social class' of a person tends to be based on occupation - each group can be defined as shown below.

Class

Definition

A

Typically includes professionals such as doctors, lawyers and dentists, chartered architects and engineers. Individuals with a large degree of responsibility such as senior executives and senior managers, higher grade civil servants and higher ranks of the armed services.

B

Made up of university lecturers, heads of local government departments, executive officers of the civil service, middle managers, qualified scientists, bank managers, police inspectors and senior ranks of the armed services.

C1

Typically comprising nurses, technicians, pharmacists, salesmen, publicans, clerical workers , clerical officers within the civil service, police sergeants and constables and senior non commissioned officers within the armed services.

C2

Comprises skilled manual workers who have served apprenticeships; foremen, manual workers with special qualifications such as long distance lorry drivers, security officers and other non commissioned officers within the armed services.

D

Includes semi-skilled and unskilled manual workers, including labourers and people serving apprenticeships; clerical assistants in the civil service, machine minders, farm labourers, laboratory assistants, postmen and all other members of the armed services.

E

Made up of Pensioners, casual workers, long term unemployed people, and others with relatively low or fixed levels of income.

Summary Information For W7 3HU

Every 10 years the Office for National Statistics undertakes a Census of all households in the UK with residents required, by law, to respond. The results are then checked and collated before being made available to the public.

Office for National Statistics

Locality

Not Returned

Post Town

Not Returned

Ward

Elthorne

Local Authority

Ealing

Parliamentary Constituency

Ealing, Southall

Primary Care Trust

Ealing

Latitude

51.5106

Longitude

-0.337807

Output Area Classification

Established tech workers

House Price History

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Average prices can vary depending on the mix of type of houses sold in any given year. Hover your mouse over the graph, or tap the plot points for more information.

Detached

Semi-Detached

Terraced

Flat-Maisonette

Other

How Do Prices In Your Region Compare?

Volumes Of House Sales In Ealing

Property In W7 3HU

Cameo

Censation

Housing type

Terraced

Some Flats

House size

5-7 rooms

Not Provided

Tenure

Mortgage / Private Rented

Many owned mortgaged

Property value

Significantly above average

Over £300K and less than £480K

Identity Fraud In W7 3HU

Using the minus symbol zoom out the map until you see nearby fraud hotspots appear. These are updated on a daily basis.

If you are concerned about your exposure to identity fraud, you can use our free Identity Fraud Risk Estimator tool advice on how to reduce the chances of falling victim to this rare but nasty crime.

The best way to check for evidence of Identity Fraud against you is to check your Credit Report for credit accounts you don't recognise, credit searches you don't expect and association to unexpected addresses.

Check Your Multi Agency Credit Report

FREE for 30 days, then £14.99 a month - cancel anytime

Crimes Reported Within A 1 Mile Radius Of W7 3HU

Crimes Around W7 3HU

Families in W7 3HU

Cameo

Censation

Family composition

Average have children, High couples, Average singles, Below Average, families

Young families

Marital status

Not Provided

Many cohabiting or single (never married)

Students

Below Average

Not Provided

Religion

Not Provided

Many no professed religion

Newspapers

Broadsheet / Freesheet

Some Popular

Mail order response

Not Provided

Many Frequent

Hours of sport

113

Not Provided

Weekly internet

5-19hrs

Not Provided

Social media

Average

Not Provided

Smartphone

Above average

Not Provided

Tablet

Above average

Not Provided

Online shopping

More than once a month

Not Provided

Online groceries

No

Not Provided

Online train

Yes

Not Provided

Online flights

Yes

Not Provided

Online holidays

Yes

Not Provided

Online fashion

Yes

Not Provided

Online books

Yes

Not Provided

Closest Services To W7 3HU

  • Schools
    St Joseph's Catholic Primary School 0 metres
    St Ann's School 91 metres
    St Mark's Primary School 437 metres
    Drayton Manor High School 605 metres
    Hobbayne Primary School 612 metres
    Oaklands Primary School 773 metres
    St John's Primary School 0.53 miles
    Springhallow School 0.63 miles
    Ealing Alternative Provision 0.64 miles
    Drayton Green Primary School 0.69 miles
  • Train Stations
    Hanwell Rail Station 147 metres
    Drayton Green Rail Station 0.53 miles
    West Ealing Rail Station 0.79 miles
    Castle Bar Park Rail Station 0.89 miles
    Ealing Broadway Rail Station 1.58 miles
    South Greenford Rail Station 1.6 miles
    Southall Rail Station 1.78 miles
    Brentford Rail Station 2 miles
    Syon Lane Rail Station 2.07 miles
    Greenford Rail Station 2.22 miles
  • Airports
    Raf Northolt 4.53 miles
    London Heathrow Airport 6.01 miles
    London Heliport 7.38 miles
    Elstree Airfield 10.05 miles
    Fairoaks Airport 14.72 miles
    London City Airport 16.91 miles
    White Waltham Airfield 18.79 miles
  • Bus Stations
    Hillingdon Circus 5.51 miles
    Heathrow Central Bus Station 5.67 miles
    Heathrow Terminal 4 5.89 miles
    High Street Kensington 6.21 miles
    Armoury Way (Sw18) 7.07 miles
    Wandsworth Police Station 7.11 miles
    Finchley Road (Nw11) 7.4 miles
    Golders Green 7.48 miles
    Baker Street 7.68 miles
    Victoria Coach Station 8.18 miles
  • Hospitals
    Ealing Hospital 713 metres
    Cygnet Hospital Ealing 1.9 miles
    West Middlesex University Hospital 2.57 miles
    Central Middlesex Hospital 3.27 miles
    Richmond Royal Hospital 3.43 miles
    Bmi The Clementine Churchill Hospital 3.76 miles
    Cygnet Hospital Harrow 3.9 miles
    Hammersmith Hospital 4.37 miles
    Queen Charlotte's Hospital 4.37 miles
    Northwick Park Hospital 4.51 miles
  • GP Practices
    Hanwell Health Centre (Stewart) 240 metres
    Hanwell Health Centre (Naish) 240 metres
    The Cuckoo Lane Practice 240 metres
    Palliative Care Consultants 627 metres
    Unscheduled Care Service 627 metres
    Resource Centre 634 metres
    Grosvenor House Surgery 731 metres
    Elthorne Park Surgery 0.68 miles
    Greenford Avenue Fhp 0.78 miles
    Northfields Surgery 0.9 miles

Data Sources

The information in this report has been compiled using a variety of Open Data and paid data sets. These Open data sets are released to the public and are provided under their own specific copyright the notices of which are detailed below.

  • Contains Ordnance Survey data © Crown copyright and database right 2018
  • Contains National Statistics data © Crown copyright and database right 2018
  • Data produced by Land Registry © Crown copyright 2018
  • Crime data provided by the Home Office through data.police.uk under the Open Government Licence
  • House Price data is provided by HM Land Registry © Crown copyright 2017

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