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Satellite Imagery of AB12 3AR

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Social Classifications

The 'social class' of a person tends to be based on occupation. It is a very broad measure.

The social class of residents of AB12 3AR is Mixed and is shaded blue below. Click on any letter below for details about the Social Classification.

A B C1 C2 D E

Identity Theft

Identity Theft in AB12 3AR

Based on information in the Cameo profile, many people in AB12 3AR travel to work by car or motorbike.

A driving licence is a valuable document for an identity thief, so it is important that you don't carry it with you unless it's needed, and that you store it in a secure location at home.

Reduce your exposure to Identity Theft

Local Area Map of AB12 3AR

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AB12 3AR, United Kingdom

Financial Risk in AB12 3AR

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Average Credit Rating & Credit Score

Using the Cameo financial profile for the residents of AB12 3AR, this has been evaluated as:

883 out of 1000

How This Compares To The UK Average

When compared to the rest of the UK, this score is higher than average.

AB12 3AR: 883
0
1000
UK Average: 750

You can compare this postcode-based Credit Score to your own by using either our Free Credit Score service, or more accurately, and based on your payment history, when you purchase one of our market leading Credit Reports.

Families in AB12 3AR

Compare information held about AB12 3AR, sourced from two geodemographic database providers, Cameo and Censation.

 
Cameo
Censation
Family Composition
Young and mature singles, couples and families
Many organisations mixed with low, transient population
Social Grade
Mixed
Not classified
Religion
Not provided
Not classified
Average Age
Between 20 and 59 years
Not classified
Qualifications
A higher number of graduates than average
Not classified
Affluence
Not provided
Not classified
Marital Status
Not provided
Not classified
Ethnic Origin
Predominantly white
Not provided

Jobs in AB12 3AR

Geodemographic data is grouped into 1 of 50 or so postcode classifications. This information reflects that classification, so it isn't always representative.

 
Cameo
Censation
Employment Status
Average unemployment levels
Not classified
Employment Type
Office and manual/industrial workers, farm workers and some unemployed
Not classified
Typical Employer
Primary industries such as farming and mining, manufacturing industries such as brewing and steel fabrication, and service industries such as tourism and retail
Not classified
No. of Directors
There are few company directors
Not provided
Income Levels
Not provided
Not classified
Travel To Work
Car/motorbike or walk
Not provided

Property in AB12 3AR

Compare how the two geodemographic database providers describe properties in AB12 3AR. Remember this is based on the postcode classification, so may not be representative of the actual mix of properties in AB12 3AR.

 
Cameo
Censation
Housing Type
Detached, semi-detached or flats
Not classified
Tenure
Owned outright, mortgaged or council houses
Not classified
General House Price
Average prices
Not classified
Length of Stay
Over 4 years
Not provided
House Size
Average sized dwellings
Not provided

Lifestyle in AB12 3AR

Derived from census and survey results, this section gives some broad indicators of how the residents of this postcode live.

 
Cameo
Censation
Newspapers
Low readership
Not classified
Mail Order
Low take up
Not classified
Internet Usage
Very low usage
Not provided
Car Ownership
Average
Not provided
Charity
Not provided
Not classified

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Cameo

Cameo

Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some credit scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.

Censation

Censation

Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your credit score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from credit reference agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

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