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Satellite Imagery of GU22 8EU

Google Satellite
Satellite Zoom

Social Classifications

The 'social class' of a person tends to be based on occupation. It is a very broad measure.

The social class of residents of GU22 8EU is C2DE and is shaded blue below. Click on any letter below for details about the Social Classification.

A B C1 C2 D E

Identity Theft

Identity Theft in GU22 8EU

Based on information in the Cameo profile, many people in GU22 8EU travel to work by car or motorbike.

A driving licence is a valuable document for an identity thief, so it is important that you don't carry it with you unless it's needed, and that you store it in a secure location at home.

Reduce your exposure to Identity Theft

Local Area Map of GU22 8EU

Google Map
Map Zoom

House Prices In GU22 8EU

When a house sells, the sale price is reported to HM Land Registry, which publishes average prices and the number of sales recorded each quarter.

Jul 2011
to Jun 2012
Jul 2010
to Jun 2011

Detached

£621,857
(54 sold)
£674,921
(59 sold)

Semi-Detached

£305,572
(27 sold)
£317,277
(25 sold)

Terraced

£318,372
(20 sold)
£307,164
(18 sold)

Flats

£200,859
(25 sold)
£168,602
(11 sold)

Celebrity/Famous Postcodes

Browse some surprising, and not so surprising, results.

GU22 8EU, United Kingdom

Financial Risk in GU22 8EU

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Average Credit Rating & Credit Score

Using the Cameo financial profile for the residents of GU22 8EU, this has been evaluated as:

560 out of 1000

How This Compares To The UK Average

When compared to the rest of the UK, this score is lower than average.

GU22 8EU: 560
0
1000
UK Average: 750

You can compare this postcode-based Credit Score to your own by using either our Free Credit Score service, or more accurately, and based on your payment history, when you purchase one of our market leading Credit Reports.

Families in GU22 8EU

Compare information held about GU22 8EU, sourced from two geodemographic database providers, Cameo and Censation.

 
Cameo
Censation
Family Composition
Young and older singles, families and single parents
Families with children in primary school education
Social Grade
C2DE
Slightly higher proportion of social classification D than average
Religion
Not provided
Higher than average levels of hindus and muslims
Average Age
Between 20 and 44
18 to 29
Qualifications
Very few graduates, however most educated to GCSE standard
Higher than average levels of people with degrees and/or professional qualifications
Affluence
Not provided
Comfortable
Marital Status
Not provided
Higher than average levels of singles who have never married
Ethnic Origin
A mixture of ethnic groups including pakistani, indian, bangladeshi, caribbean and mixed race
Not provided

Jobs in GU22 8EU

Geodemographic data is grouped into 1 of 50 or so postcode classifications. This information reflects that classification, so it isn't always representative.

 
Cameo
Censation
Employment Status
Very high unemployment levels
Mixture of activity particularly with some employed full time
Employment Type
Manual/industrial workers and homemakers
Slightly higher proportion of people working in administration than average
Typical Employer
Manufacturing industries such as brewing and steel fabrication and service industries such as tourism and retail
Transport
No. of Directors
There are very few company directors
Not provided
Income Levels
Not provided
Slightly higher proportion than average of people earning between £15,000 and £20,000
Travel To Work
Car/motorbike, public transport or walk
Not provided

Property in GU22 8EU

Compare how the two geodemographic database providers describe properties in GU22 8EU. Remember this is based on the postcode classification, so may not be representative of the actual mix of properties in GU22 8EU.

 
Cameo
Censation
Housing Type
Semi-detached or terraced
Many terraced houses
Tenure
Owned outright, mortgaged, housing association or privately rented
Slightly higher proportion than average of properties owned (mortgaged)
General House Price
Very low prices
Over £120K and less than £160K
Length of Stay
Over 2 years
Not provided
House Size
Below average sized dwellings
Not provided

Lifestyle in GU22 8EU

Derived from census and survey results, this section gives some broad indicators of how the residents of this postcode live.

 
Cameo
Censation
Newspapers
Low readership
Slightly higher proportion of people than average read tabloids
Mail Order
Very low take up
Slightly higher proportion of people than average respond regularly
Internet Usage
Very low usage
Not provided
Car Ownership
Very low
Not provided
Charity
Not provided
Slightly higher proportion of people than average never donate

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Cameo

Cameo

Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some credit scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.

Censation

Censation

Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your credit score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from credit reference agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

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