Geodemographic Data

Geodemographic data attempts to classify every postcode into one of around just 50 classifications. These are then used by marketing people to target goods and services and by others to site out of town shopping centres, or supermarkets. It is also used in credit scorecards to give a measure of risk, especially if other information is not available from anywhere else. The impact of geodemographic data on your Credit Score is relatively small compared to other things, such as your age or your residential status.

When putting together geodemographic data, statisticians use census based information, together with information derived from consumer questionnaires (for example, the ones that offer shopping vouchers in return), and data from Credit Reference Agencies. The full census only happens once every 10 years and consumers are increasingly giving less accurate responses to questionnaires, so it is inevitable that some postcodes will be classified incorrectly because of out of date census information or poor quality responses from questionnaires.

We think it's very important that this data should be easy to access and interpret, so that if there is any error or anomaly, this can be passed back to the people who own the data, so that the classification can be re-evaluated.

Over 20,000 people check postcodes on checkmyfile every day.

It's important to remember the limitations of trying to describe every area in the UK within the constraints of just 50 types. The general description is usually correct, but some of the detail may be very different.

Remember, we don't own the data so we can't amend it ourselves, but we can feed information back to the people who can.

Cameo

Cameo™ is owned by Eurodirect Marketing and is one of a handful of geodemographic databases that are commercially available in the UK. Another is Censation, which you can compare directly on checkmyfile.

Cameo™ classes every postcode into one of around 50 postcode classifications, which in turn are based on information from many sources including insolvency and court information, questionnaires and census data. Geodemographic data can often be one of the components of the calculation of some Credit Scores, can dictate the amount and type of junk mail you receive and is also used by retail stores and supermarkets to help locate new shops in areas mostly likely to suit their customers.

Please note that the same postcode can be classified quite differently by different geodemographic companies.

Censation

Censation™, owned by AFD Software, classifies every UK postcode using the latest and most comprehensive data about where people live, how affluent or deprived they are and what 'life stage' they are in. Information about housing, employment, qualifications - over 600 variables from the latest UK Census - are analysed together with residential and commercial data and then validated further using a life-style database.

There are several similar databases. You can compare how this postcode is rated in the Cameo database. Please note that classifications can and do differ on different databases.

Postcode Classifications

There are around 50 or so 'model' classifications for all postcodes in the UK. They are a general view of various aspects of a postcode, and rarely do all parts of the description of a postcode classification match every aspect of the actual postcode itself.

Because they are generalisations, they help marketing people to identify postcode areas that contain people with similar, but not exact, lifestyles across the UK.

House Prices

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Don't forget that average prices can vary depending on the mix of type of houses sold in any year.

Your Region Compared To The UK

When comparing prices, don't forget that the UK figure is calculated from hundreds of thousands of prices, so is much more reliable than the average price for your region, which is usually based on data from a small handful of house transactions.

Sales

CH61 5YD

Wealth & Credit Risk Indicators

Compare how the two geodemographic database providers Cameo and Censation describe properties and their residents in CH61 5YD. This information is based on the postcode classification, so may not be representative of the actual mix of properties in this postcode.

Cameo

Censation

Number of directors

Significantly below average

Not Provided

Income levels

Below average

Some £10K to £30K

Average age

Slightly lower than average, Average

25 - 34

Credit card ownership

Below Average

Not Provided

Credit Risk

High

Not Provided

Unemployment level/ employment status

Above Average

Many Part-time or Self Employed

Social group

Frugal Families

Home Builders

Employment type

Not Provided

Some process support staff

Typical employer

Not Provided

Many manufacturing

Affluence

Not Provided

Striving

Holidays abroad

Below average

Not Provided

Qualifications

Low

Many Level 2

The derived wealth and credit risk will determine the type of junk mail and other advertising that residents receive.

Estimated Credit Score For Residents Of CH61 5YD

810

Out of 1000

Public databases such as the Register of Court Judgments and Insolvency Records are combined with census data and 'lifestyle' information collected from questionnaires to evaluate the average financial risk in a postcode.

Find out for FREE how your own Credit Score compares to this estimated score, often used by marketing companies. The UK average postcode score is 750.

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FREE for 30 days, then £14.99 a month - cancel anytime

Residents classified as social group DE

The 'social class' of a person tends to be based on occupation - each group can be defined as shown below.

Class

Definition

A

Typically includes professionals such as doctors, lawyers and dentists, chartered architects and engineers. Individuals with a large degree of responsibility such as senior executives and senior managers, higher grade civil servants and higher ranks of the armed services.

B

Made up of university lecturers, heads of local government departments, executive officers of the civil service, middle managers, qualified scientists, bank managers, police inspectors and senior ranks of the armed services.

C1

Typically comprising nurses, technicians, pharmacists, salesmen, publicans, clerical workers , clerical officers within the civil service, police sergeants and constables and senior non commissioned officers within the armed services.

C2

Comprises skilled manual workers who have served apprenticeships; foremen, manual workers with special qualifications such as long distance lorry drivers, security officers and other non commissioned officers within the armed services.

D

Includes semi-skilled and unskilled manual workers, including labourers and people serving apprenticeships; clerical assistants in the civil service, machine minders, farm labourers, laboratory assistants, postmen and all other members of the armed services.

E

Made up of Pensioners, casual workers, long term unemployed people, and others with relatively low or fixed levels of income.

Summary Information For CH61 5YD

Every 10 years the Office for National Statistics undertakes a Census of all households in the UK with residents required, by law, to respond. The results are then checked and collated before being made available to the public.

Office for National Statistics

Locality

Not Returned

Post Town

Not Returned

Ward

Pensby and Thingwall

Local Authority

Wirral

Parliamentary Constituency

Wirral West

Primary Care Trust

Wirral

Latitude

53.34228

Longitude

-3.103969

Output Area Classification

Industrious transitions

House Price History

House price data is taken from HM Land Registry and reflects the actual prices paid, rather than the advertised sale prices. Average prices can vary depending on the mix of type of houses sold in any given year. Hover your mouse over the graph, or tap the plot points for more information.

Detached

Semi-Detached

Terraced

Flat-Maisonette

Other

How Do Prices In Your Region Compare?

Volumes Of House Sales In Wirral

Property In CH61 5YD

Cameo

Censation

Housing type

Semi-detached

Mixed Housing

House size

5-7 rooms

Not Provided

Tenure

Social or Council Rented / Mortgage

Some social renting

Property value

Significantly below average

Over £176K and less than £215K

Identity Fraud In CH61 5YD

Using the minus symbol zoom out the map until you see nearby fraud hotspots appear. These are updated on a daily basis.

If you are concerned about your exposure to identity fraud, you can use our free Identity Fraud Risk Estimator tool advice on how to reduce the chances of falling victim to this rare but nasty crime.

The best way to check for evidence of Identity Fraud against you is to check your Credit Report for credit accounts you don't recognise, credit searches you don't expect and association to unexpected addresses.

Check Your Multi Agency Credit Report

FREE for 30 days, then £14.99 a month - cancel anytime

Crimes Reported Within A 1 Mile Radius Of CH61 5YD

Crimes Around CH61 5YD

Families in CH61 5YD

Cameo

Censation

Family composition

Above Average have children, Above Average couples, Average singles, Average, families

Empty nests and seniors

Marital status

Not Provided

Some widowed

Students

Low

Not Provided

Religion

Not Provided

Many christian

Newspapers

Tabloid / Middle Market

Some medium

Mail order response

Not Provided

Many Regular

Hours of sport

103

Not Provided

Weekly internet

0-5hrs

Not Provided

Social media

Average

Not Provided

Smartphone

Below average

Not Provided

Tablet

Above average

Not Provided

Online shopping

Less than once a month

Not Provided

Online groceries

No

Not Provided

Online train

No

Not Provided

Online flights

No

Not Provided

Online holidays

No

Not Provided

Online fashion

No

Not Provided

Online books

No

Not Provided

Closest Services To CH61 5YD

  • Schools
    Ladymount Catholic Primary School 0 metres
    Stanley School 493 metres
    Pensby Primary School 493 metres
    Pensby High School 534 metres
    Heswall Primary School 0.85 miles
    Thingwall Primary School 0.99 miles
    Irby Primary School 1.01 miles
    Heswall St Peter's Cofe Primary School 1.24 miles
    Thurstaston Dawpool Cofe Primary School 1.44 miles
    Gayton Primary School 1.67 miles
  • Train Stations
    Heswall Rail Station 1.52 miles
    Upton Rail Station 3.16 miles
    Neston Rail Station 3.87 miles
    West Kirby Rail Station 3.92 miles
    Bebington Rail Station 4.27 miles
    Rock Ferry Rail Station 4.38 miles
    Port Sunlight Rail Station 4.4 miles
    Meols Rail Station 4.46 miles
    Moreton (Merseyside) Rail Station 4.5 miles
    Hoylake Rail Station 4.53 miles
  • Airports
    Liverpool John Lennon Airport 10.51 miles
    Hawarden Airport 12.49 miles
    Raf Woodvale 16.66 miles
  • Bus Stations
    Conway Street 4.8 miles
    Packet House 5.62 miles
    Bridle Road 6.07 miles
    Mcdonalds 6.46 miles
    Ship 6.48 miles
    Brownlow Hill 6.75 miles
    Upper Newington Street 6.75 miles
    Mount Pleasant 6.76 miles
    Lime Street Station 6.84 miles
    Norton St Coach Station 7.06 miles
  • Hospitals
    Spire Murrayfield Hospital 1.1 miles
    Arrowe Park Hospital 2 miles
    Clatterbridge Hospital 3.3 miles
    The Clatterbridge Cancer Centre (Wirral) 3.3 miles
    St Catherines Hospital 4.12 miles
    Victoria Central Hospital 5.6 miles
    Windsor House 6.66 miles
    Liverpool Women's Nhs Foundation Trust 7.11 miles
    Royal Liverpool University Dental Hospital 7.29 miles
    The Royal Liverpool University Hospital 7.38 miles
  • GP Practices
    Heswall & Pensby Group Practice 0.93 miles
    Wct Ophthalmology Service 0.93 miles
    Silverdale Med Ctr 1.09 miles
    West Wirral Group Practice 1.27 miles
    Gp Aph Ooh 1.91 miles
    Wirral Wic (Aph)_Wic Aph 1.91 miles
    Primary Care Assessment Unit 1.91 miles
    Dvt Service 1.91 miles
    Commonfield Rd Surgery 2.06 miles
    Greasby Group Practice 2.55 miles

Data Sources

The information in this report has been compiled using a variety of Open Data and paid data sets. These Open data sets are released to the public and are provided under their own specific copyright the notices of which are detailed below.

  • Contains Ordnance Survey data © Crown copyright and database right 2018
  • Contains National Statistics data © Crown copyright and database right 2018
  • Data produced by Land Registry © Crown copyright 2018
  • Crime data provided by the Home Office through data.police.uk under the Open Government Licence
  • House Price data is provided by HM Land Registry © Crown copyright 2017

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